Mondly by Pearson is one of the top 5 language-learning apps in the world with 100 million total users

Mondly is the only language learning app in the world with an expert partner in learning science that’s trusted by governments and institutions worldwide to measure language proficiency. Our ambition is to become the undisputed app for the best learning experience. For this, we are looking for a driven and ambitious Marketing Growth Director who will help grow our digital marketing tactics across a wide variety of channels.

Role Overview

The Digital Marketing Director works closely with the business leadership at Mondly by Pearson to accelerate our market performance. You will drive the global marketing strategy for the mobile products and strategically partner with internal and external stakeholders to design and implement the digital marketing plans.

You will be a 360 digital marketing expert, deeply experienced in building a strong digital presence and performance marketing strategies across channels like web, social media, PPC, search, retargeting, and others. You will be responsible for leading, coaching and developing a team of senior marketeers and managers, covering the annual marketing budget for the Mondly by Pearson’s mobile products.

We are looking for in-depth knowledge of and experience in the use of new marketing technologies and in the development of effective and engaging digital marketing campaigns, as you will serve as a subject matter expert supporting other teams across the business in this regard.

High-Level Responsibilities

• Manage the annual global marketing strategy and implementation:

• Oversee the Mondly digital presence across channels and build effective strategies to increase our overall digital marketing results.

• Deliver high-quality digital marketing strategies that will drive customer acquisition and retention, brand awareness, and engaged communities across all digital channels for the Mondly by Pearson products.

• Set ambitious KPIs and drive growth in organic and paid reach, website and blog performance, conversion rates, user acquisition, community engagement, public appearance, and other strongly connected to the digital marketing strategy KPIs.

• Bring insight-driven recommendations to the table to help design a marketing strategy that will drive business results for each marketing channel and market segment.

• Build the annual digital marketing budget, forecast future results, and track spending.

• Improve performance based on periodic reviews and data.

• Monitor competitor activity and plans – respond accordingly balancing our own plans with raised customer expectations.

• Lead a global digital marketing unit with 3 teams that bring stellar results for the Mondly by Pearson brand and products:

• Build a winning digital marketing team that unites and grows our total portfolio with the capabilities we need to succeed, understanding digital channels, user behavior and CRM systems.

• Share best practices to fuel one united marketing team.

• Recruit, retain and develop top talent.

• Provide inspirational, value-driven leadership to the team such that they develop and are confident and capable of execution

• Provide direction, guidance and training to the team

• Participate and champion a highly collaborative, customer-centric, data-driven culture that challenges norms with a bias to action

• Be a strategic partner and work in unison with other departments and leadership to drive business performance:

• Work in partnership with product, technology, and analytics teams across the business to develop strategies needed to achieve our goals.

• Take ownership of the user acquisition, audience engagement and marketing pricing functions for the mobile Pearson products.

Qualifications & Skills

• Significant experience in digital mobile marketing, with a strong record of accomplishment in regional/global markets

• Experience with building a performance marketing engine across tracking, attribution, automation and optimization for web and mobile analytics

• Wide experience developing successful digital marketing strategies for subscription-based software business models

• Demonstrable hands-on experience with web and mobile marketing analytics platforms like Google Analytics, Google Tag Manager, Singular, Firebase, MMPs, etc.

• First-class leadership skills; able to inspire and motivate teams around a continuously evolving agenda designed to delight our customers

• Strong understanding of consumer and customer and what it will take to ensure they choose Mondly by Pearson

• Ability to analyze and interpret data to generate insights that inform investment decisions and marketing strategy

• Experience developing and reporting on metrics and KPIs for digital marketing management

• Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level

• Able to deal with ambiguity, competing priorities and a wide variety of cultures and local markets differences and be able to represent the company's interests externally (incl. governmental level),

• Action-oriented with a “roll up your sleeves approach”

• Evident fluency in English, being confident in speaking, reading and writing communication

What we offer:

• Motivating salary packages and bonuses

• Flexible working hours

• Generous vacation policy that allows for work-life balance and personal time off

• Daily challenges and opportunities to make a significant impact on millions of users and shape the future of learning

• A dynamic and fast-paced work environment that encourages growth and personal development

• Opportunities to work on cutting-edge technologies and be at the forefront of the language learning industry

• A supportive and collaborative team culture that values creativity, innovation, and teamwork

• Extra Benefits depending on the country of residence

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL_TIME

Workplace Type:

Req ID: 16464

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